Search Results - Hollis, Nigel

Nigel Hollis

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Nigel Hollis (born 1958) is an American author, analyst, researcher, speaker and commentator on marketing. He is the author of ''The Global Brand: How to Create and Develop Lasting Brand Value in the World Market'', published by Palgrave Macmillan in 2008, and is executive vice president of the market research agency Millward Brown. Provided by Wikipedia