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International Business : The challenges of globalization /

Bibliographic Details
Main Author: Wild, John J.
Other Authors: Wild, Kenneth L., Yagan, Sally, Paoli, Leandra
Format: Book
Language:English
Published: Boston, New York : Pearson Education, 2007.
Edition:4th edition.
Subjects:
Table of Contents:
  • Global business environment - Globalization- National business environments - Cross-cultural business - Politics, law, and business ethics Economic systems and development - International trade and investment - International trade - Business-government trade relations - Foreign direct investment - Regional economic integration - The international financial system - International financial markets - International monetary system - International business management - International strategy and organization - Analyzing international opportunities - Selecting and managing entry modes - Developing and marketing products - Managing international operations - Hiring and managing employees.