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International Business : The challenges of globalization /
| Yazar: | |
|---|---|
| Diğer Yazarlar: | , , |
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Boston, New York :
Pearson Education,
2007.
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| Edisyon: | 4th edition. |
| Konular: |
İçindekiler:
- Global business environment - Globalization- National business environments - Cross-cultural business - Politics, law, and business ethics Economic systems and development - International trade and investment - International trade - Business-government trade relations - Foreign direct investment - Regional economic integration - The international financial system - International financial markets - International monetary system - International business management - International strategy and organization - Analyzing international opportunities - Selecting and managing entry modes - Developing and marketing products - Managing international operations - Hiring and managing employees.