Kotler, P., & Keller, K. L. (2012). A framework for marketing management (5th edition.). Prentice Hall.
Chicago Style (17. basım) AtıfKotler, Philip, ve Kevin Lane Keller. A Framework for Marketing Management. 5th edition. Upper Saddle River, N.J.: Prentice Hall, 2012.
MLA (9th ed.) AtıfKotler, Philip, ve Kevin Lane Keller. A Framework for Marketing Management. 5th edition. Prentice Hall, 2012.
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