APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2012). A framework for marketing management (5th edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 5th edition. Upper Saddle River, N.J.: Prentice Hall, 2012.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 5th edition. Prentice Hall, 2012.