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A framework for marketing management /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
2012.
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| Edition: | 5th edition. |
| Subjects: |
| Physical Description: | 358 pages : 23cm. |
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| ISBN: | 978027375516 |