APA (7th ed.) Citation

Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want. get started with... John Wiley & Sons.

Chicago Style (17th ed.) Citation

Osterwalder, Alexander, Yves Pigneur, Greg Bernarda, Alan Smith, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want. Get Started with... Hoboken: John Wiley & Sons, 2014.

MLA (9th ed.) Citation

Osterwalder, Alexander, et al. Value Proposition Design: How to Create Products and Services Customers Want. Get Started with... John Wiley & Sons, 2014.