Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. get started with... John Wiley & Sons.
Chicago Style (17. basım) AtıfOsterwalder, Alex, Yves Pigneur, Greg Bernarda, ve Alan Smith. Value Proposition Design: How to Create Products and Services Customers Want. Get Started with... Hoboken: John Wiley & Sons, 2014.
MLA (9th ed.) AtıfOsterwalder, Alex, et al. Value Proposition Design: How to Create Products and Services Customers Want. Get Started with... John Wiley & Sons, 2014.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..