Super-sticky Wechat and Chinese society /

App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, p...

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Bibliographic Details
Main Authors: Chen, Yujie (Author), Mao, Zhifei (Author), Qiu, Jack Linchuan, 1973- (Author)
Format: e-Book
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald points.
Subjects:
Wechat (Firm)
Online social networks > China.
Language Arts & Disciplines, Communication Studies.
Communication studies.
Online Access:Full-text access
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