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The management and leadership of educational marketing research, practice and applications /
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar...
| Other Authors: | , |
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| Format: | e-Book |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2012.
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| Series: | Advances in educational administration ;
v. 15. |
| Subjects: | |
| Online Access: | Full-text access |
Internet
Full-text accessMerkez Kütüphane
| Copy | UnknownBarcode |
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