Social Media for Knowledge Sharing in Automotive Repair

This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge manageme...

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Bibliographic Details
Main Author: Finkbeiner, Patric (Author)
Corporate Author: SpringerLink (Online service)
Format: e-Book
Language:English
Published: Cham : Springer International Publishing : 2017.
Imprint: Springer,
Edition:1st ed. 2017.
Subjects:
Automotive engineering.
Automobile industry and trade.
Social media.
Telemarketing.
Internet marketing.
Automotive Engineering.
Automotive Industry.
Social Media.
Digital Marketing.
Online Access:Full-text access
Table of Contents:
  • Introduction
  • Industry Background
  • Literature Review
  • Research Approach
  • Participant Observation
  • Qualitative research: semi-structured expert interview
  • Quantitative research approach
  • Conclusion
  • Discussion.

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