Multimodal Communication A social semiotic approach to text and image in print and digital media /

"This book makes a striking contribution combining Kress and van Leeuwen's social semiotic analysis with extensive and fascinating in-depth historical research to bring insights into a range of print and digital media showing how multimodality can be fruitfully adapted with the sensitivity...

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Detaylı Bibliyografya
Yazar: Wong, May (Yazar)
Müşterek Yazar: SpringerLink (Online service)
Materyal Türü: e-Kitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Cham : Springer International Publishing : 2019.
Imprint: Palgrave Pivot,
Edisyon:1st ed. 2019.
Konular:
Semiotics.
Linguistics > Methodology.
Sociolinguistics.
Communication.
Ethnology > Asia.
Culture.
Research Methods in Language and Linguistics.
Media and Communication.
Asian Culture.
Online Erişim:Full-text access
İçindekiler:
  • Chapter 1: Social semiotics: setting the scene
  • PART I: PRINT MEDIA
  • Chapter 2: Slim arms, waist, thighs and hips, but not the breasts: portrayal of female body image in Hong Kong's magazine advertisements
  • Chapter 3: Postage stamps as windows on social changes and identity in postcolonial Hong Kong
  • PART II: DIGITAL MEDIA
  • Chapter 4: Emotional branding in multimodal personal loan TV advertisements: analysing voices and engagement
  • Chapter 5: The discourse of advertising for luxury residences in Hong Kong: a multimodal critical discourse analysis
  • Chapter 6: Digital photography and identity of Hong Kong females: a case study of Facebook images
  • Chapter 7: Significance of social semiotic research.

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