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Multimodal Communication A social semiotic approach to text and image in print and digital media /
"This book makes a striking contribution combining Kress and van Leeuwen's social semiotic analysis with extensive and fascinating in-depth historical research to bring insights into a range of print and digital media showing how multimodality can be fruitfully adapted with the sensitivity...
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Müşterek Yazar: | |
Materyal Türü: | e-Kitap |
Dil: | İngilizce |
Baskı/Yayın Bilgisi: |
Cham :
Springer International Publishing :
2019.
Imprint: Palgrave Pivot, |
Edisyon: | 1st ed. 2019. |
Konular: | |
Online Erişim: | Full-text access |
İçindekiler:
- Chapter 1: Social semiotics: setting the scene
- PART I: PRINT MEDIA
- Chapter 2: Slim arms, waist, thighs and hips, but not the breasts: portrayal of female body image in Hong Kong's magazine advertisements
- Chapter 3: Postage stamps as windows on social changes and identity in postcolonial Hong Kong
- PART II: DIGITAL MEDIA
- Chapter 4: Emotional branding in multimodal personal loan TV advertisements: analysing voices and engagement
- Chapter 5: The discourse of advertising for luxury residences in Hong Kong: a multimodal critical discourse analysis
- Chapter 6: Digital photography and identity of Hong Kong females: a case study of Facebook images
- Chapter 7: Significance of social semiotic research.