Learning to Sell Sex(ism) Advertising Students and Gender /

This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argumen...

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Bibliographic Details
Main Author: O'Driscoll, Aileen (Author)
Corporate Author: SpringerLink (Online service)
Format: e-Book
Language:English
Published: Cham : Springer International Publishing : 2019.
Imprint: Palgrave Macmillan,
Edition:1st ed. 2019.
Subjects:
Sex.
Marketing.
Gender Studies.
Online Access:Full-text access
Table of Contents:
  • 1. Introduction
  • 2. Gendered advertising: From text to industry to classroom
  • 3. We're just different (but equal): Unpacking students' gendered views
  • 4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men
  • 5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content
  • 6. Conclusions and Reflections.

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