Persuasion in Self-improvement Books

'Positioned at the interface between ideology, discourse and text, Jeremy Koay's exploration of self-improvement books provides a scholarly examination of the genre, scrutinising both the communicative intentions and textual means used by its writers.' -Ian Bruce, Senior Lecturer, Uni...

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Bibliographic Details
Main Author: Koay, Jeremy (Author)
Corporate Author: SpringerLink (Online service)
Format: e-Book
Language:English
Published: Cham : Springer International Publishing : 2019.
Imprint: Palgrave Pivot,
Edition:1st ed. 2019.
Series:Postdisciplinary Studies in Discourse,
Subjects:
Linguistics > Methodology.
Popular Culture.
Film genres.
Religion and sociology.
Research Methods in Language and Linguistics.
Genre Studies.
Sociology of Religion.
Online Access:Full-text access
Table of Contents:
  • Chapter 1. Introduction
  • Chapter 2. What are self-improvement books?
  • Chapter 3. What values underpin self-improvement books?
  • Chapter 4. Persuasion in context
  • Chapter 5. How do writers use language to gain readers' trust?
  • Chapter 6. How do writers engage their readers?
  • 7. Conclusion.

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