The Instigatory Theory of NGO Communication Strategic Communication in Civil Society Organizations /

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an...

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Bibliographic Details
Main Author: Oliveira, Evandro (Author)
Corporate Author: SpringerLink (Online service)
Format: e-Book
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : 2019.
Imprint: Springer VS,
Edition:1st ed. 2019.
Series:Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,
Subjects:
Communication.
Communication in organizations.
International organization.
Media and Communication.
Corporate Communication.
International Organization.
Online Access:Full-text access
Description
Summary:By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. The content • Strategic communication and NGOs • Logics and management • NGOs and social theory: social and economic dimensions • Fundraising • Volunteering • Civic relations and social change The target groups • Students and lecturers in the field of public relations, sociology, economics, management and communication • Practitioners in NPOs, NGOs and civil society organizations The author Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.
Physical Description:XXV, 262 p. 26 illus. online resource.
ISBN:9783658268589
ISSN:2524-3233
DOI:10.1007/978-3-658-26858-9

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