The Instigatory Theory of NGO Communication Strategic Communication in Civil Society Organizations /

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an...

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Bibliographic Details
Main Author: Oliveira, Evandro (Author)
Corporate Author: SpringerLink (Online service)
Format: e-Book
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2019.
Edition:1st ed. 2019.
Series:Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,
Subjects:
Communication.
Communication in organizations.
International organization.
Media and Communication.
Corporate Communication.
International Organization.
Online Access:Full-text access
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Table of Contents:
  • Strategic communication and NGOs
  • Logics and management
  • NGOs and social theory: social and economic dimensions
  • Fundraising
  • Volunteering
  • Civic relations and social change.

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