E-Business and e-commerce management : strategy, implementation and practice /

Bibliographic Details
Main Author: Chaffey, Dave
Format: Book
Language:English
Published: Harlow : Pearson/Financial Times Prentice Hall, 2011.
Edition:5th edition.
Subjects:
Electronic commerce.
Elektronik ticaret.
Business enterprises > Computer networks.
Ticari teşebbüsler > Bilgisayar ağları.
Online Access:View in OPAC
Description
Item Description:This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subje
Physical Description:xxxi, 733 pages : illustrated ; 27 cm.
ISBN:9780273752011

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