APA (7th ed.) Citation

Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2012). Marketing management (2nd edition.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, Kevin Lane Keller, Mariead Brady, Malcolm Goodman, and Torben Hansen. Marketing Management. 2nd edition. Upper Saddle River: Pearson, 2012.

MLA (9th ed.) Citation

Kotler, Philip, et al. Marketing Management. 2nd edition. Pearson, 2012.