Strategies for e-business : creating value through electronic and mobile commerce : concepts and cases - Jelassi, Tawfik; Enders, Albrecht (England : Prentice Hall, 2008)
Dizin : (615-626) sayfa.
Keywords: Electronic commerce. Industries; Electronic commerce -- Europe -- Case studies; Technological innovations -- Economic aspects; Strategic planning; Elektronik Ticaret; Elektronik ticaret -- Avrupa -- Vaka çalışmaları; Teknolojik yenilikler -- Ekonomik yönler; Stratejik Planlama