Services management : an integrated approach /

Bibliographic Details
Other Authors: Looy, Bart van, Dierdonck, R. van, (Roland), Gemmel, Paul
Format: Book
Language:English
Published: Harlow, England : Pearson, 2013.
Edition:3rd edition.
Series:NCMA National Education Seminar (NES) Series.
Subjects:
Service industries > Management.
Hizmet endüstrisi > Yönetim.
Service industries > Marketing.
Hizmet endüstrisi > Pazarlama.
Description
Item Description:Previous ed. published as: Services management : an integrated approach, 2003.
Physical Description:xxxii, 505 pages : illustrations ; 25 cm.
ISBN:9780273732037

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