Services management : an integrated approach - Looy, Bart van.; Dierdonck, R. van, (Roland).; Gemmel, Paul. (Harlow, England : Pearson, 2013)
Previous ed. published as: Services management : an integrated approach, 2003.
Keywords: Service industries -- Management; Hizmet endüstrisi -- Yönetim; Service industries -- Marketing; Hizmet endüstrisi -- Pazarlama