Digital marketing : strategy, implementation and practice - Chaffey, Dave, 1963-.; Ellis-Chadwick, Fiona; Chaffey, Dave, 1963-. (Harlow : Pearson, 2012)
Pt.1. Digital Marketing Fundamentals -- Pt.2. Digital Strategy Development -- Pt.3. Digital Marketing: Implementation and Practice.
Previous ed. published as: Internet marketing, 2006.
Kaynakça ve indeks vardır.
Keywords: Internet marketing; İnternette pazarlama