Digital marketing : strategy, implementation and practice /

Bibliographic Details
Main Author: Chaffey, Dave, 1963-
Other Authors: Ellis-Chadwick, Fiona
Format: Book
Language:English
Published: Harlow : Pearson, 2012.
Edition:5. bs
Subjects:
Internet marketing.
İnternette pazarlama
Online Access:View in OPAC
Table of Contents:
  • Pt.1. Digital Marketing Fundamentals
  • Pt.2. Digital Strategy Development
  • Pt.3. Digital Marketing: Implementation and Practice.

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