APA (7th ed.) Citation

Doyle, P., & Stern, P. (2006). Marketing management and strategy (4th ed.). Prentice Hall Europe.

Chicago Style (17th ed.) Citation

Doyle, Peter, and Philip Stern. Marketing Management and Strategy. 4th ed. London ; New York: Prentice Hall Europe, 2006.

MLA (9th ed.) Citation

Doyle, Peter, and Philip Stern. Marketing Management and Strategy. 4th ed. Prentice Hall Europe, 2006.