Doyle, P., & Stern, P. (2006). Marketing management and strategy (4th ed.). Prentice Hall Europe.
Chicago Style (17. basım) AtıfDoyle, Peter, ve Philip Stern. Marketing Management and Strategy. 4th ed. London ; New York: Prentice Hall Europe, 2006.
MLA (9th ed.) AtıfDoyle, Peter, ve Philip Stern. Marketing Management and Strategy. 4th ed. Prentice Hall Europe, 2006.
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