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Marketing management and strategy /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Prentice Hall Europe,
2006.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xii, 446 p. : ill. ; 27 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0273693980 9780273693987 |