Published 2018
Table of Contents:
“…Prelims -- Introduction -- Part I Norms --
Vlogging parlance: strategic talking in beauty
vlogs -- Facebook and unintentional celebrification -- musical.ly and microcelebrity among girls -- Being "red" on the internet: the craft of popularity on Chinese social media platforms -- Part II Labor -- Origin stories: an ethnographic account of researching microcelebrity -- Fame labor: a critical autoethnography of Australian digital influencers -- Net idols and beauty bloggers' negotiations of race, commerce, and cultural customs: emergent microcelebrity genres in Thailand -- Catarina, a virgin for auction: microcelebrity in Brazilian media -- Part III Activism -- The rise of Belle from Tumblr -- Performing as a transgressive authentic microcelebrity: the Qandeel Baloch case -- It's just a joke! …”
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