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Effective strategic planning for competitive advantage : ten steps for technical professions /

Understand the concepts of competition and competitive advantage -- Understand the concept of value as it relates to competitive advantage -- Know the rationale for strategic planning -- Understand the strategic planning process -- Collect, organize, and

Bibliographic Details
Main Author: Goetsch, David L.
Format: Book
Language:English
Published: Upper Saddle River, N.J : Pearson Prentice Hall, 2006.
Series:NetEffect series. Technology skills.
Subjects:
Description
Summary:Understand the concepts of competition and competitive advantage -- Understand the concept of value as it relates to competitive advantage -- Know the rationale for strategic planning -- Understand the strategic planning process -- Collect, organize, and
Item Description:Includes bibliographical references and index.
Physical Description:xii, 205 p. : ill. ; 24 cm.
ISBN:9780130485250