The handbook of managing and marketing tourism experiences /

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...

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Detaylı Bibliyografya
Diğer Yazarlar: Sotiriadis, Marios (Editör), Gursoy, Dogan (Editör)
Materyal Türü: e-Kitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Bingley : Emerald Group Publishing Limited, 2016.
Konular:
Tourism.
Business & Economics > Industries > Hospitality, Travel & Tourism.
Tourism industry.
Online Erişim:Full-text access
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Internet

Full-text access
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