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The handbook of managing and marketing tourism experiences /
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...
| Other Authors: | , |
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| Format: | e-Book |
| Language: | English |
| Published: |
Bingley :
Emerald Group Publishing Limited,
2016.
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| Subjects: | |
| Online Access: | Full-text access View in OPAC |