The handbook of managing and marketing tourism experiences /

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...

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Bibliographic Details
Other Authors: Sotiriadis, Marios (Editor), Gursoy, Dogan (Editor)
Format: e-Book
Language:English
Published: Bingley : Emerald Group Publishing Limited, 2016.
Subjects:
Tourism.
Business & Economics > Industries > Hospitality, Travel & Tourism.
Tourism industry.
Online Access:Full-text access

Internet

Full-text access

Merkez Kütüphane

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