Media and Metamedia Management

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new te...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Freire, Francisco Campos (Editor), Rúas Araújo, Xosé (Editor), Martínez Fernández, Valentín Alejandro (Editor), García, Xosé López (Editor)
Format: e-Book
Language:English
Published: Cham : Springer International Publishing : 2017.
Imprint: Springer,
Edition:1st ed. 2017.
Series:Advances in Intelligent Systems and Computing, 503
Subjects:
Computational intelligence.
Artificial intelligence.
Telecommunication.
Printing.
Publishers and publishing.
Computational Intelligence.
Artificial Intelligence.
Communications Engineering, Networks.
Printing and Publishing.
Online Access:Full-text access
Description
Summary:Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Physical Description:XXXV, 515 p. 54 illus. online resource.
ISBN:9783319460680
ISSN:2194-5365 ;
DOI:10.1007/978-3-319-46068-0

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