The media of mass communication /

Bibliographic Details
Main Author: Vivian, John
Format: Book
Language:English
Published: Boston : Allyn & Bacon, 2007.
Edition:8th ed.
Subjects:
Mass media.
Kitle iletişim araçları.
Online Access:View in OPAC
Table of Contents:
  • Mass media literacy
  • Media technology
  • Media economics
  • Ink on paper
  • Sound media
  • Motion media
  • New media landscape
  • News
  • Entertainment
  • Public relations
  • Advertising
  • Mass audiences
  • Mass media effects
  • Media and democracy
  • Mass media globalization
  • Media law
  • Ethics.

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