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Essentials of marketing /
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Harlow:
Financial Times Prentice Hall,
2012
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Edition: | 5th edition. |
Subjects: |
Physical Description: | xx, 340 pages : illustration (chiefly col.) ; 27 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 9780273757689 |