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Marketing management and strategy /

Bibliographic Details
Main Author:	Doyle, Peter, 1943-2003
Other Authors:	Stern, Philip
Format:	Book
Language:	English
Published:	London ; New York : Prentice Hall Europe, 2006.
Edition:	4th ed.
Subjects:	Marketing. Pazarlama. Strategic management. Stratejik yönetim.
Online Access:	View in OPAC

Internet

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Holdings details from Merkez Kütüphane
Call Number:	HF5415 D695 2006
Copy	Rafta