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The handbook of managing and marketing tourism experiences /
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...
Diğer Yazarlar: | Sotiriadis, Marios (Editör), Gursoy, Dogan (Editör) |
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Materyal Türü: | e-Kitap |
Dil: | İngilizce |
Baskı/Yayın Bilgisi: |
Bingley :
Emerald Group Publishing Limited,
2016.
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Konular: | |
Online Erişim: | Full-text access OPAC'ta görüntüle |
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